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Lead Generation

Effective Lead Generation!

QuestBack Lead Generation addresses the challenges associated with effective leads generation:

  • How and where do you find leads?
  • How do you qualify leads?
  • How can you identify sales potential in your existing customer base?
  • Which approaches to prospecting are the most effective?
  • How can you increase the efficiency of your leads generation?
  • Which channels yield the most valuable leads?
  • How to measure your leads’ return on investment (ROI)?

 

QuestBack Lead Generation will help you to:

  • Increase new and add-on sales
  • Collect “warm”, qualified leads
  • Shorten the sales cycle and reduce time to market
  • Easily measure return on investment (ROI)

 

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QuestBack Sales Process Diagram - Leads Generation

Step-by-Step with QuestBack

  1. Log in to the QuestBack service 
  2. Click Templates
  3. Choose template Lead Generation 1 or Lead Generation 2
  4. Customize your questions
  5. Send your survey link to QuestBack for Quality Review
  6. Publish your leads generation evaluation
  7. Invite your target group to respond
  8. Extract, analyse and share results ongoing
  9. Act now; Prioritize improvement or focus areas and mobilize resources 

Automate your information gathering activities and processes

Notifications
Using notifications allows you to set up an automatic email to a relationship owner(s). If a customer response needs immediate follow-up, the party responsible for that customer can be alerted by email to take action. All notifications are automatically handled by the QuestBack service.

Read more about QuestBack notifications 

Web reports
Web reports allow you to share results with your stakeholders through online reports, either finished evaluations or responses from ongoing feedback. Readers of web reports do not have to be QuestBack users. 

Read more about QuestBack web reports

Integration
Integrating QuestBack with your CRM system can help establish improved work-flows, cut costs and save time by making import and export processes run automatically across your systems.

Read more about QuestBack CRM integration